BlackBerry originally managed by a Canadian Company is currently designed, manufactured, and marketed by TCL Communication. Once considered one of the most prominent and reliable smartphone manufacturers in the world specializing in secure communications and mobile productivity, saw its downfall and lost its dominant position in the market due to the success of the Android and iOS platforms. In order to regain its position BlackBerry re-focused its business strategy and began to release Android-based smartphones.
The New BlackBerry Motion – Without a Physical Keyboard:
TTCL at the ongoing GITEX Tech Week in Dubai announced the new blackberry device named under The New BlackBerry Motion. The BlackBerry Motion is an all touchscreen phone droping the physical keyboard.
The Blackberry Motion is packed with a 5.5 inch HD 1080p LCD display. It is powered by Snapdragon 625 SoC processor with 4GB of RAM, 32GB of built-in storage and a 4,000mAh battery which comes with Quick Charge 3.0 support.With efficient chipset and a huge battery like that, battery life should be quite impressive.
Blackberry Motion gets a single 12MP camera f/2.0 aperture with dual-tone LED flash and a video recording capability of 4K at 30fps as the primary camera at the back and 8MP selfie camera as the secondary camera at the front. It is certified with IP67, making the motion Water and Dust resistant. The motion also includes USB Type- C and a dual SIM connectivity.
The Blackberry Motion can be termed as, its an effectively a Blackberry KEYone without the keyboard… and a couple of extra twists. The Operating System is more familiar, The Motion is running a customized take on Android 7.1 like The Blackberry KEYone. While talking about security, the BlackBerry Motion comes with BlackBerry’s own suite of security apps, as the DTEK security suite and features FIPS 140-2 Full Disk Encryption, Google Play for Work and Android for Work support. The Blackberry motion also gets a fingerprint sensor at the front along and ‘smart convenience key’ on the right which can be used to launch the most used app by the user based on their location.
Regardless of the carrying midrange chipset and storage the Motion comes with the solid build likely expected from Blackberry. If you are planning to grab one right away, you will have to hold on to your nerves for a while as Motion is only shipping to a handful of Middle Eastern markets at first (including Saudi Arabia and the UAE) with a price of $460 . There’s no mention yet about the North America or India release so far, but can be expected soon considering the availability of Blackberry KEYone.